With more than 18 years of sales and marketing experience in both the domestic and international arena, Waymond King brings a proven track record of success to the King Marketing Group, Inc. Overseeing both sales and marketing as Assistant Secretary of Marketing for the Florida Lottery, King developed a plan that not only reversed a negative sales trend but also brought the lottery three straight years of record sales and profits. When the lottery set an ambitious five-year goal to generate one billion dollars in profit for education. in one 12-month period, it was primarily through King's marketing skills, strategic planning, and leadership, the lottery achieved its goal of one billion dollars in three years! Prior to the Florida Lottery, King gained extensive international sales and marketing experience with the National Basketball League (NBL) and Fox Sports in Sydney, Australia. King's targeted marketing campaigns increased season ticket purchases and game attendance approximately 18%. King also identified and established new sponsors for the Sydney-based NBL team. King began his career with Hallmark Cards, Inc., where during his 12-year tenure he contributed to product marketing and development, field sales, national sales team management and store concept development. King attributes his success in marketing and sales to his creativity and ability to challenge and mobilize resources and people around him.