Back to References Clear Channel An Open Letter to Prospective Clients of King Marketing: It's with great pleasure that I enthusiastically recommended Waymond King for key marketing campaigns. It was my good fortune to work with Waymond and his team at the Florida Lottery over the years while as the Assistant Director of Strategic Alliance Marketing for Universal Orlando. The first and most successful project was "Men In Black, Alien Attack."® The campaign involved the creation of a scratch off ticket that was themed to the new ride at Universal Studios. A discount at the gate was offered when a non-winning themed lottery scratch off ticket was presented. This campaign was supported with radio, television, POS and newspaper. Universal Orlando exceeded its projected gate sales due to the scratch off ticket and at the time, the themed Men In Black scratch off card was the fastest selling lottery ticket in the lottery's history. This type of inventive partnership is indicative of how Waymond King does business. He has the capability to identify the key marketing objectives of all of the parties and create a winning campaign. Waymond is a savvy marketer; an individual of integrity and brings the ability to think outside of the box. He has incredible problem solving skills and the competence and qualifications to collaborate multi-layer assets to form partnerships that deliver the desired results. If you want success, then you'll make Waymond King a part of your marketing campaign! I'm available to answer whatever additional questions prospective clients may have. I can be reached at 407-916-8359 where I now work as Local Sales Manager for 540WFLA in Orlando. Regards, Kay Stelling, RMM Local Sales Manager, 540 WFLA (407) 916-8359 - direct (407) 620-7839 - cell WTKS - Real Radio 104; WXXL - XL 106; WSHE - COOL 100; WJRR - Real Rock 101; WMGF - Magic 107; WQTM - 740 The Team