Back to References VISIT FLORIDA 661 East Jefferson Street Suite 300 Tallahassee, FI, 32301 T (850) 488-5607 F (850) 224-9589 www.flausa.com June 11, 2004 To Whom It May Concern: I strongly encourage you to consider Waymond King as a marketing consultant. Waymond and I have known each other for more than three years. The relationship began when VISIT FLORIDA™ and the Florida Lottery established a unique partnership as part of the Florida Tourism Recovery Effort that resulted after September 11, 2001. The events of September 11, 2001 had immediate effects on Florida's tourism industry. During this uncertain time, VISIT FLORIDA approached the Florida Lottery for assistance. After meeting with key VISIT FLORIDA staff to gain a clear understanding of the tourism industry's needs, Waymond, one not to shy away from a challenge, and the marketing team at the Florida Lottery hit the ground running. Waymond used his extensive knowledge and marketing expertise to develop the popular "Play FLAUSA" Scratch-Off game. This game offered consumers the opportunity to win cash or exciting Florida vacation getaways to various destinations throughout Florida. Additionally, non-winning tickets could be redeemed for special discount offers at more than 250 tourism related businesses throughout Florida. The program succeeded in getting Floridians excited about exploring the Sunshine State and played a major role in making Florida's tourism industry the fastest of all U.S. states to recover from the negative effects of September 11, 2001. By applying his unique and effective approach to marketing, Waymond and the marketing team at the Florida Lottery were able to provide invaluable support to VISIT FLORIDA and the tourism industry during one of the most critical times we have ever faced. I can say that without a doubt, Waymond King is a solid, reliable and savvy marketer, and I confidently recommend him as a marketing consultant. If you have any questions, please call me at (850) 488-5607 ext. 326. Christi C. McCray Director of Promotions